Deepfakes vs. detectives: A new insurance battleground

The insurance industry has long been a cornerstone of financial security, providing protection against unforeseen events. But as technology evolves, so do the challenges. Among the most disruptive of these challenges is the rise of deepfakes—ultra-realistic synthetic media generated using artificial intelligence (AI). While these AI-generated images, videos, and voices initially found use in entertainment, they have quickly become a growing threat to the insurance world.

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